Neka Arnold-Scott, a small business owner, is struggling to turn her engaged followers into paying customers. In this episode, she seeks advice from Vicki on strategies to boost sales of her goods and services. Engaging with potential customers is one thing, but converting that engagement into actual sales is another. Vicki provides valuable insights and practical tips to help Neka overcome this challenge and take her business to the next level. By implementing the strategies discussed in this episode, Neka can increase her customer base and grow her business.